Over the years, we’ve written and designed content for some of the world’s most successful brands. Now and again, clients will ask, “What kind of content marketing works?”
The real question is: “What kind of marketing will help increase sales?” After many campaigns and a few heated discussions, this much we know:
• No one ever bored their customers into buying their products.
• Some insist that nobody reads copy. But that’s not totally true. Nobody reads boring copy.
• You can’t perfume the pig -- loud, ugly and obnoxious isn’t breakthrough, it’s loud, ugly and obnoxious.
Prospects respond to clear, interesting, and intelligent messages. That’s what makes marketing believable.